Influencer Campaign Earns Australia's Kai Trewin 100k Followers

Socceroos defender Kai Trewin has gained 100,000 Instagram followers thanks to a viral social media campaign ahead of the World Cup. Influencers are targeting relatively low-profile squad members to make them famous before the tournament begins, with a goal of making Trewin the 'Cristiano Ronaldo of the World Cup'.

The pre-tournament battleground has shifted to social media, with New Zealand's Tim Payne also surpassing the All Blacks in online popularity due to the trend. betsport24.es