Zurich Fuels Spanish Running Community

Zurich Seguros has been a driving force in Spanish running for over a decade, sponsoring the five major marathons including Madrid's Rock'n'Roll Running Series, Barcelona's Zurich Marathon, and Valencia's Trinidad Alfonso Zurich Marathon. Through these events, the company creates opportunities for runners to share their passion and support each other through challenging races. sport-newz.biz

Beyond race sponsorship, Zurich has established 'De Pies a Cabeza,' a community of nearly 70,000 runners who exchange training tips, set challenges, share bibs, and spread their love for the sport. As Vicente Cancio, CEO of Grupo Zurich in Spain, explains, 'What makes us unique is not just the sponsorship, but how we commit to cities, communities, and each runner.' This comprehensive approach has transformed Zurich into more than just a sponsor—it's become an integral part of Spain's running culture.